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Third Generation of Aerodynamic Technology launched with Adams Golf Speedline FAST 10 Drivers Easy-to-hit Speedline FAST 10 Fairway Woods also increase distance

PLANO, TEXAS, January 6, 2010 - Representing the third generation of advanced aerodynamic design, Adams Golf (NasdaqCM:ADGF) is pleased to announce their newest groundbreaking lineup of products: Speedline FAST 10 drivers and Speedline FAST 10 fairway woods. The drivers are designed to increase club head speed, resulting in up to 15 more yards in carry distance. The fairway woods feature customizable precision milled sole plates for greater distance out of a variety of lies.

Speedline Drivers
As with the entire Speedline brand, the patent-pending aerodynamic shaping of the third-generation FAST 10 driver refines the technology to create 10 percent less drag and airflow turbulence than previous models, resulting in up to 15 yards more yards of carry distance. Design improvements include a 100 percent increase in toe curvature and a 300 percent decrease in the heel curvature for even more efficient and stable airflow attachment around the club head. The new features reduce drag throughout the swing for a faster club head speed that generates more distance than previous models, all with 10 percent higher MOI.

"The success of the Speedline series clearly shows that the benefits of a driver head with aerodynamic shaping which delivers increased distance has resonated with golfers of all playing abilities," said Chip Brewer, President and CEO of Adams Golf. "Now, with the launch of Speedline FAST 10 as the third-generation of this technology, we have furthered our lead in this exciting new category of drivers."

Speedline drivers have collected eight tour wins since their introduction in January 2009.

Speedline FAST 10 Fairway Woods
The easy-to-hit Speedline FAST 10 fairway woods were developed with precision milled sole plates and premium aesthetics to appeal to players of all levels. The patent-pending design of the Speedline FAST 10 woods feature strategically placed weight pads to match the swing characteristics of different golfers: the standard model weight pad is positioned back for a higher launch; the draw model weight pad is positioned in the heel. The Speedline FAST 10 fairway woods also have a 57 percent increase in the sole camber for more consistent ball striking and enhanced playability from all types of lies. The unparalleled technology of the Speedline FAST 10 woods has already made it into the bags of Adams Golf staff members Tom Watson and Aaron Baddeley.

"We've consistently seen tour pros switching to our fairway woods because of their increased playability," says Tim Reed, Vice President of Research and Development for Adams Golf. "There was no disputing the consistent ball striking and increased distance they saw when they put it into play. With the launch of the Speedline FAST 10, everyday golfers will now be able to experience the longest and easiest-to-hit fairway wood we have ever designed."

Models, Pricing and Shipping
The entire lineup of Speedline FAST 10 products will ship to golf shops beginning January 15. Both of the men's versions of the driver and the fairway wood will debut with a choice of high-performance shafts: the mid-high launch Aldila Wasabi or the mid-low launch Matrix HD. The women's versions are standard with lightweight Graffaloy graphite shafts. The suggested retail price for the Speedline FAST 10 drivers is $399.99. The suggested retail price for the Speedline FAST 10 fairway woods is $299.99.

Available lofts are as follows:
Speedline FAST 10 Driver: 8.5°, 9.5°, 10.5° and 12.5° lofts in right-handed 9.5° and 10.5° lofts for left-handed
Speedline FAST 10 Draw Driver: 9.5° and 10.5° lofts in right-handed
Women's Speedline FAST 10 Driver: 12.5° loft in right-handed
Speedline FAST 10 Fairway Wood: 3+, 3 and 5 in right-handed and left-handed
Speedline FAST 10 Draw Fairway Wood: 3 and 5 in right-handed
Women's Speedline FAST 10 Fairway Wood: 3, 5 and 7 in right-handed


Additional information on the technology behind the entire lineup of Speedline products can be found at www.adamsgolf.com/speedlinefast10.

The Sonic Golf S1 Audio Biofeedback System

Consistent rhythm and tempo plus, balance, are the gel that keeps the swing moving freely and repetitively. The key to great golf is to find your own ideal rhythm and tempo and then maintain it.

Sonic golf enables golfers of all abilities to capture this most elusive aspect of the golf swing. With the Sonic Golf System-1, for the first time, you can literally hear the rhythm, tempo and timing of your swing in real-time, as you swing, and tune in to the most fundamental success factors of the golf swing.

The Sonic System-1 is simple, straightforward, and amazingly effective. Hear "casting from the top". Hear jerky transitions from backswing to downswing. Hear the release of the clubhead before, at, or after the ball, and hear the sweet sound of a smooth, fluid, rhythmic golf swing - in real-time, every time.

The Sonic Golf System-1 technology is inserted inside the shaft of your club fitted with Sonic Golf’s custom Golf Pride grip. The swing motion is transmitted wirelessly to a belt-worn receiver, which converts your swing motion to continuous musical tones you hear on the headset unit. Slow swings are low pitch and quiet tones. Swinging faster and the pitch and volume gets higher.

Instead of focusing on the mechanics, such as starting on your downswing by shifting weight to your left foot, you can now exclusively use the audio feedback to regulate your swing. As a result, you will focus more on the swing itself and forget everything else.

$399.00 for the Solo model (shown above) and $499.00 for the Pro version
www.sonicgolf.com

AccuPutt Putting Trainer

This is an excellent aid that can be used from home. The best feature is the ability to see the line throughout the stroke, which enables one to see if the ball is pushed or pulled. If one is able to understand why the putt is off line then the stroke can be corrected. The device definitely can build a memory that can be repeated and will create a more consistent stroke if used regularly.

AccuPutt uses a type-1 laser to shoot an invisible line down the center of the practice green - the opening on the special patent-pending putter must travel perfectly straight to avoid breaking that line. A green LED on the base unit shows when the laser line is unbroken, but if the putter strays at all from the perfect stroke, a red light is activated instead - giving the user critical instant feedback while they practice their stroke.

The aperture in the putter is even adjustable so that as a user's putting improves, they can continue to challenge themselves until their putting is pure, consistent, and deadly accurate.

The only negative is the putter used is not the putter one uses on a daily basis.

$249.95
www.accuputt.com or www.321putt.com

RoboCup Automatic Ball Return Robot

Spending just an hour practicing putting and you can be assured of sore back. RoboCup is the only ball return device designed to work on every practice green.

When your putts drop into the hole, RoboCup’s innovative design automatically shoots the ball right back to you.

RoboCup runs on 4 AA batteries and will return the ball up to 14 feet, depending on green speed. A set of batteries last for 15,000 putt returns. Combine it with the RoboCup Caddy Cord, shown in the photo, and even missed putts shoot back to you.

The RoboCup (with Caddy Cord) is available for under $60, making for an ideal Father’s Day or spring/summer gear or tech-inspired gift. Without the cord - $49.95
www.finetunegolf.com

The SensoGlove for correct grip pressure – how to avoid the "Death Grip"

Practicing with the SensoGlove will teach you the correct grip pressure for a smooth, consistent swing that delivers greater distance, enhanced precision and lower scores. It has adjustable pressure settings that allow the user to select a grip that works for them and stores this information. It also measures each finger’s pressure. A lighter grip improves distance and accuracy with every club, including chipping and putting.

SensoGlove’s built-in digital computer actively monitors your grip with sensors placed strategically throughout the glove, providing instant feedback at all the points of your swing. SensoGlove’s audio feedback warns you at the moment your grip becomes too tight, allowing you to learn and maintain correct grip pressure at every point of your swing.

The lightweight digital computer can be removed and replaced without removing the glove, so you can use it only when you need it.

The gloves are exceptionally durable and are available in men’s and ladies sizes S-XL for $89.00. If the glove wears out, keep the computer and simply reorder another glove for $25.00.
www.sensoglove.com

ProStance

As per ProStance devotee, Padraig Harrington, "The ProStance is a great tool for any golfer at any level. It helps build balance and stability for every part of the game from putting and chipping to the full swing".

This device works well for advanced players working on their balance and weight shift. I noticed that for players who do not have good balance at all, had difficulty making a swing. As per Shaun Sheareer, "I believe that the Pro Stance is great for average and advanced players and will recommend it to my advanced players". Unfortunately you have to have a teacher there to watch for if you are unbalanced an amateur golfer, they themselves, will not know how to fix the balance problem. "I found the Pro Stance to be helpful with players who tend to have their head ahead of the ball at impact and this teaches the feeling and balance necessary in the swing to keep the head back and then complete the weight shift on the follow through."

$79.00
www.pro-stance.com

KC Putting Device - A Putters Dream

More like a putter’s nightmare. This device looks great in the case and then you open it up and see all of the cheap plastic parts you have to put together and then have to read the manual to put it on the putter.

The idea of the device is great and you are able to see the path of your stroke and see where the ball is positioned. The device also enables you to see what line the ball starts on and if it is consistent with your stroke. Not recommended.

True Ympact Swing Trainer

The True Ympact is excellent for players with casting problems and for players who would like to feel their hands in front of the club.

The device does not let you release the club early. It is difficult to hit shots with the device on, but once you remove the True Ympact your swing will feel great. You can tell instantly that the True Ympact had started to build a different memory into the swing and the shots were more solid and a more consistent ball flight was evident.

Our testers and PGTAA (www.pgtaa.com) teachers and students who tried this saw an increase in distance after hitting about 50-60 balls. I will use this with my students and recommend it for a training aide for them to purchase.

$99.95
www.trueympact.com

The Perfect Link

The Perfect Link is the best putting aid out of the group as it keeps your left arm in perfect position throughout the stroke. The device keeps your forearms close together on both the back stroke and forward stroke.

A bonus feature is that the Perfect Link will also help your chipping technique. It is ready to use right out of the box and can be used not only on the practice putting green, but in the comfort of your home as well. Our testers found that by using The Perfect Link to warm up before each round, it has ingrained a memory in their putting strokes that they I can take and feel out on the course as well. At the PGTAA (www.pgtaa.com) we have had multiple students and teachers try the device and they all saw improvements in their stroke. It especially helps with a more consistent stroke on shorter putts.

$29.95
www.theperfectlink.com

TruePlane Putting Trainer

Trueplane is used by more than 250 tour pros and these players have more than 200 wins on the main tours including 11 Majors since getting Trueplane. One of Trueplane’s biggest endorser is Masters Champ Trevor Immelman.

Trueplane has been used on tour since 2001. I believe that an inside-to-inside stroke is best because it is just as simple as a straight stroke and is easier to achieve and more natural. On many occasions many of our testers who said they preferred a straight stroke tried Trueplane and found that it felt great.

To use the Trueplane, you simply slide the putter along the guide following the red line for the perfect stroke. The Trueplane includes a guide rod for perfect putter alignment as well as a smart looking carry bag.

$59.95
www.brooksgolf.com

Also available is Uniputt.

Uniputt provides a quick and simple way to eliminate wrist movement from the putting stroke and provides immediate feedback enabling you to improve your putting in minutes. This simplifies the stroke and makes it more solid and consistent. Eliminating wrist movement is an important part of the ideal pendulum stroke used by pros and recommended by coaches.

Eliminating wrist movement is an important part of the ideal pendulum stroke used by pros and recommended by coaches. Uniputt provides immediate feedback enabling you to improve your putting in minutes.

$29.95
www.brooksgolf.com

Bridgestone Golf Balls

We used Bridgestone’s B330, B330 RX and Treo balls. All our testers raved about the feel of all three of these balls especially the Treo. While doing our wedge testing as well, the RX received the highest ranking from our better players, while the Treo was the favorite of the higher handicappers.

This multilayer urethane ball features a very soft gradational compression core with Tour-level spin, feel and control around the greens, but optimized for moderate swing speeds (85 to 105 mph) off the tee.

The B330-RX utilizes the same industry leading Seamless Cover Technology that Bridgestone balls have become known for, and features a 330-dimple pattern for optimal trajectory and consistency of ball flight.

It definitely is a ball that offers both distance and exceptional feel around the greens.

The B330-RX features a street price of $42.99 per dozen (suggested retail price of $56 per dozen)
www.bridgestonegolf.com

Barry Lotz, J.D., Ph.D. is the director of the Professional Golf Teachers Association of America. He is a member of the Golf Writers Association of America, the California Golf Writers Association, and serves both as a Consultant and Mediator to the golf industry. He is also the author of numerous books, including "333 Best Web Sites for Golfers", "How to Build Business Relationships through Golf" which is in the Top Ten Golf Business Book's bestseller list. His latest book," The Right Mind for Golf", is to be released in August 2009.

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